We’re devoted to the practice of seamless collaboration—the creative alchemy that happens when the edges of your brilliance and ours are blurred. As your partner, we are a natural extension of your team. We live and breathe in your ecosystem so that, together, we create brand magic.

Established in 2005, Krupp Group is a full-service, boutique agency serving global clients from offices in New York City and Los Angeles. We offer a mix of communications disciplines – public relations, influencer marketing, digital strategy, VIP and celebrity dressing, events, consulting and more – to create opportunities for our brands to strike strategic connections with the people that matter most to their success. Notably kind and built with a sense of humor, Krupp Group is, more than anything, uncommonly committed to forging great relationships with our brand partners and mining for their next meaningful story.

We are proud to state that from inception, Krupp Group has grown exclusively on industry recommendations.




One of the most trusted names in marketing, Cindy Krupp has more than 20 years of experience in brand strategy and public relations. Before founding Krupp Group, she rose through the ranks at Barneys New York, ultimately overseeing its PR department. There, Cindy developed her passion for launching high-end designer brands and honed her skill in working with nascent creative talent to conceive ideas that drive deep customer affinity.

She believes in going with your gut, staying nimble, firing from all cylinders and making it look effortless. When our brand partners are in the room with Cindy, they have her full attention and invaluable access to her feedback, creative insight, and industry contacts.

Whether it’s go-to-market strategies, influencer marketing campaigns, media relations, brand partnerships or beyond, nothing leaves Krupp Group’s door without being graced by its founder’s entrepreneurial spirit, expertise, and ingenuity.

Media is so fragmented today that in order to create brand stickiness and brand loyalty, the consumer needs to see your brand everywhere – on their favorite digital influencer, in print publications, in short-lead media, on celebrities walking the red carpet and also on a Starbucks run… It’s our job to keep our brands top of mind across all of these channels, every day